Ahead of their official UK launch, NYC cosmetics giants Glossier chose us to add some gloss to their extra special preview event, designed to get the beauty press talking (and break the internet in the process…).

To this end, we transformed award-winning Marylebone venue, Carousel: Next Door, into a gorgeous Lower East Side loft apartment. Complementing our super pink makeover were facilities for live pampering and a beauty Q&A with Glossier founder and CEO, Emily Weiss, along with quiet spaces for drop-in sessions with beauty bloggers and ample room for press dinners, brunches, round tables and more.

In the words of the beauty editor of Elle UK: “@Glossier @F*cking Last”, which was exactly the kind of reaction we were hoping for…