When the Alaskan Seafood Marketing Institute asked us to come up with an immersive way to get Londoners trying their produce, our imaginations went as wild as a sockeye salmon swimming upriver.
Inspired by legends of the gold rush of 1899, we decided to uproot the prospector settlement of Nome – a ramshackle sort of a place, scattered with wagons, lean-tos and wooden huts – from Alaska’s Southern Seward Peninsula to London’s Pimlico Gardens.
We kicked off with a-fun filled, family-friendly day of tastings, demonstrations, live music, panning for gold and stories of The Last Frontier. Then as the evening drew in, 90 lucky ticket holders were invited to enjoy an unforgettable evening of beautifully prepared Alaska seafood, cockle-warming liquor and dancing around the campfire.
We generated more press than you can shake a pickaxe at, including Mr. Hyde, Metro, The Nudge, Elle, Event Mag, and Evening Standard.