50 Years of the Summer of Love

San Francisco, 1967. The city is heaving with some 75,000 young people caught up in a wave of heat, glamour, and liberation. This is the Summer of Love, and it’s still very much alive today, influencing the look, feel and businesses of San Francisco. In celebration of 50 years of flower power and utopianism, we brought this never-ending summer to Carousel for one unforgettable night hosted by the San Francisco Tourist Board.


The event was attended by representatives from travel companies, trade and media, who were transported back to ’67 the moment they set foot in Carousel. The guests entered via our City Lights bookstore, to be greeted with poetry and jazz by our very own resident beatnik, before partaking in a sensory wine-tasting experience. Upstairs, flower power girls and boys served cocktails and canapes in an art gallery complete with a live artist working on her life size street art mural. Downstairs offered a taste of 3 districts of modern-day San Fran: Chinatown, made up of market stalls, Mission, represented by a dive bar offering frozen margaritas and finally Castro, where all were entertained by a drag queen, DJ and plenty of shots.


Guests enjoyed a variety of delicious food and snacks which were served throughout the building, kicking off with a seafood risotto, ricotta pancakes, and a cuttlefish, garlic and parsley sourdough sandwich at the bookstore. The Upstairs gallery was stocked with grilled-mackerel tacos and scallop ceviche, whilst Downstairs, Chinatown offered up minced-pork dumplings and duck pancakes.


And to drink? Just about everything was on offer, from Californian wines and Anchor Steam beer to shots in Castro and frozen margaritas in the Mission dive bar.


PHOTOS