When the Alaskan Seafood Marketing Institute asked us to come up with an imaginative and immersive way to get Londoners of all ages trying their produce, our imaginations went as wild as a sockeye salmon swimming upriver.

Inspired by legends of the gold rush of 1899, we decided to uproot the prospector settlement of Nome - a ramshackle sort of a place, scattered with wagons, lean-tos and wooden huts - from the edge of the Bering Sea on Alaska’s southern Seward Peninsula and drop it into London’s Pimlico Gardens for the day.

We kicked things off with a fun-filled, family-friendly day of Alaska seafood tastings and demonstrations, live music, panning for gold, treasure hunts, and stories of The Last Frontier, as told by the men and women of Nome themselves.

Then, as evening drew in, we invited 90 lucky ticket holders to take their seats under the cover of canvas to enjoy an unforgettable evening of beautifully prepared Alaska seafood, cockle-warming liquor and dancing around the campfire.